Is BGR Review or Grade.us better for online reputation management?

It depends on the priority. Grade.us is stronger when the priority is running review acquisition funnels and white-label reporting for many local business clients through one agency dashboard. BGR Review is stronger when the priority is removing negative or fake reviews and rebuilding a damaged profile across Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook and BBB, billed only after each review is removed.

Does Grade.us remove negative Google reviews?

No. Grade.us is a review generation and marketing platform focused on invitations, funnels, widgets and monitoring. It does not run policy or defamation removal workflows against Google, Trustpilot or Yelp. BGR Review specialises in that workflow and charges only after a review is confirmed removed.

What does Grade.us cost compared to BGR Review?

Grade.us is monthly SaaS. Public plans range roughly from $45/mo (Solo) to $180+/mo for agency tiers, with additional per-location pricing at scale. BGR Review is pay-per-outcome: removal is billed after a review is confirmed removed, acquisition is priced per verified review, no monthly minimum.

Can Grade.us recover a suspended Google Business Profile?

No. Profile reinstatement is not part of the Grade.us product. BGR Review handles Google Business Profile recovery and account restoration as a dedicated service.

Which is better for agencies and marketers?

Both target agencies. Grade.us is a strong fit for agencies whose service is 'get more Google reviews' packaged as a monthly retainer, with white-label dashboards and reports. BGR Review is a strong fit for agencies that also need to remove damaging reviews and offer profile recovery — outcomes Grade.us can't deliver.

Which is better for local single-location businesses?

Grade.us on the acquisition side is quick to deploy at Solo pricing. BGR Review is the better choice when the local business already has a reputation problem — fake 1-stars, competitor sabotage or a suspended profile — because Grade.us has no answer there.

Does BGR Review support review acquisition campaigns?

Yes. BGR Review runs verified review acquisition across Google, Trustpilot, Yelp, Tripadvisor, Clutch and Facebook. If pure invitation funnels for existing customers are the only need, Grade.us is a more direct fit; if the campaign also needs to backfill after removals or defend against attacks, BGR Review is more efficient.

Does Grade.us handle Trustpilot or Clutch?

Only in limited form. Grade.us focuses on Google, Facebook, Yelp, Tripadvisor, BBB and industry-specific sites like Healthgrades, Zillow and Avvo. BGR Review covers Trustpilot and Clutch natively, in addition to those.

Do both platforms offer AI-generated review responses?

Yes. Grade.us's AI drafts responses inside its unified inbox. BGR Review's AI drafts responses across all supported platforms, paired with human review before publishing.

Which platform has better analytics?

Grade.us's analytics are optimised for agency reporting — per-client dashboards, review velocity, funnel conversion. BGR Review's analytics are focused on review flow, removal outcomes and campaign performance.

Which is easier to onboard?

Grade.us is quick because the workflow is invite-first: connect the profile, upload contacts, send. BGR Review is quick because scope is per-outcome: pick a platform, brief the campaign or send the review URL, start.

Is Grade.us publicly listed?

No. Grade.us (parent company Traject) is a private US company, previously part of Traject / Sagefrog network. BGR Review is a private company, founded in 2019.

Does BGR Review offer a free trial?

No. The removal service is priced pay-after-success, which functionally removes the trial question: you only pay when the outcome is delivered.

Which platform integrates with my CRM?

Grade.us has a public API and Zapier integrations covering common CRMs and PMSes. BGR Review supports common integrations and offers custom work on request.

Can I use both together?

Yes. Many agencies use Grade.us for the invitation funnel and white-label reporting layer and BGR Review for removal, recovery and reputation repair when a client's profile is under attack. The two do not conflict.

Does BGR Review guarantee removal?

No serious provider can guarantee removal because Google, Trustpilot and Yelp make the final call. BGR Review's guarantee is commercial: you do not pay unless the review is removed.

How long does review removal take?

Median first response from Google on a Business Redressal Form filing is 4–6 days in our 2025–26 case log. Legal escalations run longer (median 41 days). Grade.us does not offer this workflow.

Which is better for restaurants and hospitality?

Grade.us handles Tripadvisor and Google invitations well. BGR Review is the better choice when the restaurant or hotel already has damaging Tripadvisor, Google or Yelp reviews that need removal.

Is BGR Review compliant with the FTC fake-reviews rule?

Yes. The removal workflow files through Google's own Business Redressal Form and Legal Removal channels, which the FTC's 16 CFR §465 rule (effective 21 October 2024) explicitly does not prohibit. What the rule bans is deceptive suppression, not legitimate policy reporting.

Where can I read Grade.us's own documentation?

Grade.us publishes product documentation and pricing on grade.us. See the external links section for direct references.

BGR Review vs Grade.us Comparison

Quick summary

BGR Review

Winner for: negative review removal, profile recovery, targeted campaigns
Best for: businesses and agencies that need to defend and rebuild reputation, not only grow it
Pricing: per-review and pay-after-success removal, no monthly minimum
Since: 2019, 15,000+ businesses across US, UK, CA, EU, AU
Platforms: Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook, BBB

Grade.us

Winner for: agency-run review generation funnels, white-label dashboards
Best for: marketing agencies servicing many local business clients
Pricing: monthly SaaS from ~$45/mo (Solo) up to agency tiers ~$180+/mo
Since: 2012, US-based (Traject family)
Platforms: Google, Facebook, Yelp, Tripadvisor, BBB, industry sites

Main difference

Grade.us is a subscription-priced acquisition & display platform. BGR Review is an outcome-priced removal & acquisition specialist. They solve different halves of the reputation problem.

Overlap

Both target agencies with white-label workflows and handle Google, Facebook and Yelp invitations, monitoring and AI response drafting.

Company overview

BGR Review

Founded in 2019, BGR Review focuses on verified review acquisition and pay-after-success negative review removal. Offices in New York, London and Thornhill (Ontario). Serves 15,000+ businesses across the US, UK, Canada, EU and Australia. Its narrow, outcome-priced model is deliberately different from subscription funnel tools.

Target: local businesses, agencies, franchises, enterprise reputation teams
Coverage: US, UK, CA, DE, FR, ES, IT, NL, AU, IN, BR
Services: acquisition, removal, recovery, restoration, monitoring, AI responses

Grade.us

Founded in 2012 by Garrett Sussman and Adam Dorfman, headquartered in the US and now part of the Traject family of local marketing tools. Serves thousands of marketing agencies and their local business clients. Best known for review funnels, white-label dashboards and multi-platform invitation flows.

Target: marketing agencies, local business SMBs, franchises
Coverage: primarily US, with global support
Services: invitations, funnels, widgets, monitoring, agency reporting

Feature-by-feature comparison

Every row is public information as of July 2026, cross-checked against Grade.us's public product pages and BGR Review's own service pages. "Partial" means the feature exists but is limited compared to the other side.

Review platforms covered

Feature	BGR Review	Grade.us
Google review management	Yes	Yes
Trustpilot	Yes	Partial
Yelp	Yes	Yes
Tripadvisor	Yes	Yes
Clutch	Yes	No
Facebook reviews	Yes	Yes
BBB	Yes	Yes
Industry sites (Healthgrades, Zillow, Avvo)	Partial	Yes

Removal & recovery

Feature	BGR Review	Grade.us
Negative review removal (pay after success)	Yes	No
Google review recovery workflow	Yes	No
Trustpilot review recovery	Yes	No
Google Business Profile account restoration	Yes	No

Acquisition & campaigns

Feature	BGR Review	Grade.us
Email review invitations	Partial	Yes
SMS review invitations	Partial	Yes
Custom off-platform review campaigns	Yes	No
Drip / multi-step invitation sequences	Partial	Yes
Bulk order management	Yes	Partial
Landing pages / review funnel	Partial	Yes

Display & marketing

Feature	BGR Review	Grade.us
Review widgets for website	No	Yes
Social sharing (auto-post reviews)	No	Yes
Rich-snippet schema markup	Partial	Yes
Multi-platform reputation display	Yes	Yes

Automation, AI & analytics

Feature	BGR Review	Grade.us
AI-generated review responses	Yes	Yes
Sentiment analytics	Partial	Yes
Review monitoring & alerts	Yes	Yes
Reporting for agency clients	Yes	Yes

Dashboard & ops

Feature	BGR Review	Grade.us
Unified multi-platform dashboard	Yes	Yes
Order tracking & per-review workflow	Yes	No
White label	Yes	Yes
Agency multi-client management	Yes	Yes
Public API	Partial	Yes
CRM integrations	Partial	Yes

Segments served

Feature	BGR Review	Grade.us
Small business	Yes	Yes
Multi-location & franchise	Yes	Yes
Enterprise	Yes	Partial
Agencies	Yes	Yes

Commercial

Feature	BGR Review	Grade.us
Support	Dedicated human account manager	Chat/email, agency-focused
Pricing model	Per-review + pay-after-success removal	Monthly SaaS from ~$45/mo (Solo) up to agency tiers ~$180+/mo
Free trial	No	Yes
Ease of use	Focused, task-driven	Agency-first, straightforward funnel builder

Who should choose BGR Review

Businesses with an active reputation problem: fake 1-stars, competitor sabotage, ex-employee smears, or a suspended Google Business Profile. Removal is the primary need, not another funnel tool.

Agencies whose clients need removal and recovery, not just invitation volume — and who want a per-outcome partner they can invoice without a monthly SaaS seat per client.

Independent local businesses on Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook or BBB that need results without a monthly contract.

Agencies already running Grade.us who need a specialist bolt-on for the removal and recovery layer.

Who should choose Grade.us

Marketing agencies servicing dozens to hundreds of local business clients that need a white-label dashboard, per-client reporting, and simple review invitation funnels.

Local businesses whose reputation problem is "not enough reviews" rather than "wrong reviews" — an invitation funnel is the right shape.

Teams that want widgets, social sharing and schema markup baked into the review workflow, so new reviews show up on the site automatically.

Owners who prefer predictable monthly SaaS pricing and can run the workflow themselves without dedicated account management.

Use cases side by side

Segment	BGR Review	Grade.us
Small business	Fast removal + campaigns, no contract	Solo plan for invitations & widgets
Agencies	White-label per-outcome partner	White-label multi-client dashboard
Franchises	Removal and recovery layer	Multi-location invitation funnels
Enterprise	Specialist removal bolt-on	Limited enterprise fit
Restaurants	Tripadvisor + Google + Yelp removal	Google + Tripadvisor invitations
Hotels	Tripadvisor removal, Google recovery	Google + Tripadvisor invitations
Healthcare	HIPAA-safe removal workflow	Healthgrades + Google invitations
Law firms	Bar-ethics-safe removal	Avvo + Google invitations
Real estate	Zillow, Google, Facebook cleanup	Zillow + Google invitations
Local services	Google + BBB + Facebook cleanup	Google + BBB invitations
SaaS	G2, Trustpilot, Clutch removal	Not a fit
Ecommerce	Trustpilot + Google + BBB cleanup	Limited ecommerce focus

Pricing comparison

BGR Review

Removal: pay-after-success, per removed review. Billed only when Google, Trustpilot or Yelp confirms the removal.
Acquisition: per verified review, quantity-tiered.
Contracts: none. Cancel anytime.
Setup fees: none.

Grade.us

Solo: from ~$45/mo, single-location businesses.
Professional / Agency: ~$110–$180+/mo, multi-client with white label.
Enterprise: quote-based, priced per location at scale.
Contracts: monthly or annual.

Grade.us updates pricing frequently. Confirm current numbers at grade.us/pricing.

Pros & cons

BGR Review

Pros

Pay-after-success removal aligns incentives
Deep coverage across Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook, BBB
Google Business Profile recovery and account restoration
Dedicated human account manager
No monthly minimum, no contract

Cons

Not a funnel-builder or widget platform
Less mature per-client reporting than Grade.us
Fewer plug-and-play CRM integrations than Grade.us

Grade.us

Pros

Mature agency white-label dashboard
Multi-platform review invitation funnels
Widgets, social sharing and schema markup
Approachable Solo pricing for single-location clients

Cons

No negative review removal service
No Google Business Profile reinstatement
Limited Trustpilot and Clutch coverage
Per-client pricing compounds at agency scale

How to choose (and why businesses compare these two)

Grade.us and BGR Review show up in the same shortlist because both are agency-friendly and both promise "better online reviews." In practice they do the opposite ends of the same job. Grade.us runs the invitation and display funnel for existing customers. BGR Review removes the reviews that shouldn't be there and rebuilds star ratings after an attack. The FTC's 16 CFR §465 fake-reviews rule (in force since 21 October 2024) has made removal a compliance-heavy discipline that funnel tools weren't built for. That gap is where BGR Review lives.

Before committing to either, decide: (1) is the primary bottleneck asking for reviews or defending against fake ones; (2) do you need per-client white-label reporting and widgets, or per-outcome removal; (3) do you want outcome pricing or subscription pricing. The right answer for many agencies is both: Grade.us for the funnel, BGR Review for removal and recovery.

For background see the BGR Review insights library and the Google review removal service overview.

Frequently asked questions

Related BGR Review resources

Homepage About BGR Review Contact Buy Google Reviews Buy Trustpilot Reviews Buy Yelp Reviews Buy Tripadvisor Reviews Buy Clutch Reviews Google Review Removal Trustpilot Review Removal BGR Review vs Birdeye BGR Review vs Podium BGR Review vs Reputation.com BGR Review vs Yotpo BGR Review vs Trustpilot Business Insights Methodology Editorial policy

External sources

Need help choosing the right reputation platform?

Talk with a BGR Review expert. We map your platforms, current review problems, and goals to the shortest path to a cleaner profile — without a monthly contract.

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