Quick summary
- Winner for: negative review removal, profile recovery, targeted campaigns
- Best for: local businesses, agencies, franchises and enterprise reputation teams with a removal problem
- Pricing: per-review and pay-after-success removal, no monthly minimum
- Since: 2019, 15,000+ businesses across US, UK, CA, EU, AU
- Platforms: Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook, BBB
- Winner for: enterprise RXM suite, listings, surveys, sentiment analytics
- Best for: 500+ location enterprise brands in healthcare, automotive, hospitality, retail
- Pricing: annual enterprise SaaS, quote-based, typically mid-five-figures+
- Since: 2006, headquartered in Redwood City, California
- Platforms: Google, Facebook, industry-specific sites (Healthgrades, DealerRater, Zillow)
Main difference
BGR Review is an outcome-priced removal & acquisition specialist. Reputation.com is a subscription-priced enterprise RXM suite. They solve different halves of the reputation problem.
Overlap
Both handle Google review invitations, monitoring, and AI response drafting. Many enterprise brands run them together, not instead of each other.
Company overview
BGR Review
Founded in 2019, BGR Review focuses on verified review acquisition and pay-after-success negative review removal. Offices in New York, London and Thornhill (Ontario). Serves 15,000+ businesses across the US, UK, Canada, EU and Australia. Its narrow, outcome-priced model is deliberately different from suite vendors.
- Target: local businesses, agencies, franchises, enterprise reputation teams
- Coverage: US, UK, CA, DE, FR, ES, IT, NL, AU, IN, BR
- Services: acquisition, removal, recovery, restoration, monitoring, AI responses
Reputation.com
Founded in 2006 by Michael Fertik, headquartered in Redwood City, California. Rebranded to "Reputation" in 2020. Privately held, backed by Marlin Equity Partners, Bessemer Venture Partners, Kleiner Perkins and others. Best known for its enterprise Reputation Experience Management (RXM) suite and Reputation Score benchmark. Serves 10,000+ brands across healthcare, automotive, hospitality, retail and property management.
- Target: enterprise multi-location brands (500+ locations)
- Coverage: global, with strongest US, UK, EMEA and APAC presence
- Services: reviews, listings, surveys, social, insights, Reputation Score
Feature-by-feature comparison
Every row is public information as of July 2026, cross-checked against Reputation.com's public product pages and BGR Review's own service pages. "Partial" means the feature exists but is limited compared to the other side.
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Google review management | Yes | Yes |
| Trustpilot | Yes | Partial |
| Yelp | Yes | Yes |
| Tripadvisor | Yes | Yes |
| Clutch | Yes | No |
| Facebook reviews | Yes | Yes |
| Better Business Bureau (BBB) | Yes | Partial |
| Industry-specific sites (Healthgrades, DealerRater, Zillow) | Partial | Yes |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Negative review removal (pay after success) | Yes | No |
| Google review recovery workflow | Yes | Partial |
| Trustpilot review recovery | Yes | No |
| Google Business Profile account restoration | Yes | No |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Custom review request campaigns | Yes | Yes |
| SMS + email review invites | Partial | Yes |
| Individual review customization | Yes | Partial |
| Bulk order management | Yes | Partial |
| Multi-location & franchise campaigns | Yes | Yes |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| AI-generated review responses | Yes | Yes |
| Sentiment analytics & topic modeling | Partial | Yes |
| Reputation Score benchmarking | No | Yes |
| Review monitoring & alerts | Yes | Yes |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Unified multi-platform dashboard | Yes | Yes |
| Listings / local SEO management | Partial | Yes |
| Surveys (NPS, CSAT) | No | Yes |
| Social suite (publishing, listening) | No | Yes |
| Order tracking & per-review workflow | Yes | No |
| White label | Yes | Partial |
| Public API | Partial | Yes |
| CRM & DMS integrations | Partial | Yes |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Small business | Yes | Partial |
| Multi-location & franchise | Yes | Yes |
| Enterprise | Yes | Yes |
| Agencies | Yes | Partial |
| Healthcare systems | Yes | Yes |
| Automotive dealer groups | Partial | Yes |
| Feature | BGR Review | Reputation.com |
|---|---|---|
| Support | Dedicated human account manager | Enterprise CSM on higher tiers |
| Pricing model | Per-review + pay-after-success removal | Annual enterprise SaaS, quote-based |
| Free trial | No | No |
| Ease of use | Focused, task-driven | Broad suite, longer onboarding |
Who should choose BGR Review
Businesses with an active reputation problem: fake 1-stars, competitor sabotage, ex-employee smears, or a suspended Google Business Profile. Removal is the primary need, not another suite.
Agencies that want to resell reputation services and need a white-label removal and acquisition partner they can invoice per outcome, without asking clients for an enterprise SaaS seat.
Independent local businesses on Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook or BBB that need results without a monthly contract.
Enterprise reputation leads already running an RXM suite (Reputation.com included) who need a specialist bolt-on so removal and recovery are handled by a team that does only that.
Who should choose Reputation.com
Enterprise multi-location brands (typically 500+ locations) in healthcare, automotive, hospitality, retail, senior living and property management that need reviews, listings, surveys, social and analytics inside one suite with executive dashboards.
Reputation teams that want the Reputation Score as a single operating KPI across locations, benchmarked against competitors and industry peers.
Organisations with the budget and internal RevOps / MarTech capacity to run a multi-module enterprise implementation over weeks or months.
Verticals where industry-specific review sources (Healthgrades, Vitals, DealerRater, Cars.com, Zillow) are as important as Google, and unified aggregation is a hard requirement.
Use cases side by side
| Segment | BGR Review | Reputation.com |
|---|---|---|
| Small business | Fast removal + campaigns, no contract | Too heavy — enterprise-priced suite |
| Agencies | White-label per-outcome partner | Limited agency motion |
| Franchises | Removal and recovery layer | Multi-location RXM suite |
| Enterprise | Specialist removal bolt-on | Core RXM platform |
| Restaurants | Tripadvisor + Google + Yelp removal | Multi-location listings & reviews |
| Hotels | Tripadvisor removal, Google recovery | Guest surveys, listings, reviews |
| Healthcare systems | HIPAA-safe removal workflow | Healthgrades/Vitals aggregation + surveys |
| Auto dealer groups | Google + DealerRater removal | DMS-integrated RXM, DealerRater feed |
| Senior living | Google + A Place for Mom cleanup | Family surveys + multi-site listings |
| Property management | Google + Yelp + BBB cleanup | Multi-property RXM at scale |
| Law firms | Bar-ethics-safe removal | Not a core Reputation.com vertical |
| SaaS | G2, Trustpilot, Clutch removal | Not a fit |
Pricing comparison
BGR Review
- Removal: pay-after-success, per removed review. Billed only when Google, Trustpilot or Yelp confirms the removal.
- Acquisition: per verified review, quantity-tiered.
- Contracts: none. Cancel anytime.
- Setup fees: none.
Reputation.com
- Model: quote-based annual enterprise SaaS. Priced by locations and modules (Reviews, Listings, Surveys, Social, Insights).
- Typical starting spend: mid-five-figures per year for smaller deployments; six- and seven-figure ACVs for large multi-location brands.
- Contracts: annual, often multi-year, with implementation SOW.
- Setup fees: onboarding and integration fees typically apply.
Reputation.com does not publish public list pricing. Confirm current numbers directly at reputation.com.
Pros & cons
BGR Review
Pros
- Pay-after-success removal aligns incentives
- Deep coverage across Google, Trustpilot, Yelp, Tripadvisor, Clutch, Facebook, BBB
- Google Business Profile recovery and account restoration
- Dedicated human account manager
- No monthly minimum, no contract
Cons
- Not a full enterprise RXM suite
- Limited surveys, listings and social publishing modules
- Fewer vertical-specific integrations than Reputation.com
Reputation.com
Pros
- Broadest enterprise RXM suite in the category
- Reputation Score benchmark and deep sentiment analytics
- Strong vertical integrations (healthcare, automotive, property)
- Mature multi-location and multi-brand governance
Cons
- No negative review removal service
- No Google Business Profile reinstatement
- Enterprise pricing and annual contracts, expensive for SMBs
- Long implementation and heavier onboarding
Frequently asked questions
Related BGR Review resources
External sources
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