How we collect data, test claims and verify what we publish - written so any researcher, journalist or client can audit the process behind a BGR Review investigation.
Last reviewed May 2026
Our research draws on three classes of source: (1) public Google documentation - Help Centre, Search Central and policy changelogs; (2) anonymised case data from the 15,000+ business profiles we have operated on across buyinggooglereviews.com, reputationlawbgr.com and reviewsremovalservice.com; and (3) primary interviews with operators, attorneys and platform engineers.
When a piece tests a removal tactic or a ranking hypothesis, we run it on a minimum of 30 live profiles across at least three industries and two countries. Outcomes are tracked for 90 days post-intervention. We publish the sample size, the outcome distribution, and the conditions under which the result did and did not hold.
Every data-driven article includes: the question being tested, the dataset and time window, the method used to collect or extract the data, any filters or exclusions, and the statistical approach. Where Google's policies prevent us from sharing raw client data, we describe the data shape and offer to walk through the methodology with qualified researchers under NDA.
Investigations into legal removal, defamation and platform policy are reviewed by a qualified attorney before publication. Technical pieces on local SEO and the Google Business Profile ecosystem are reviewed by an operator with at least five years of hands-on profile management experience.
Evergreen guides are reviewed at least every 90 days against the latest Google policy text. When Google ships a policy update, the affected articles are reviewed within 7 days and the dateModified is bumped only if the article actually changed - we do not refresh dates without substantive edits.
External claims link directly to the primary source, never to a secondary blog summarising it. Internal claims link to the underlying BGR Review investigation or data set. Statistics older than 24 months carry a visible age tag in the article body.