Topic pillar

Local SEO

How review velocity, profile completeness and local intent signals decide who shows up in the Maps pack.

Google April 2026 review filter update infographic showing star ratings being filtered through a funnel with velocity, photos, and filtering rate data

Industry 14 min

Google's 2026 review filter changed the rules. Here's what to do this week.

The April 2026 update to Google's review filtering pipeline is the largest since 2022. Three things matter: pacing, account history, and image-attached reviews. Everything else is noise.

Emily

Apr 25, 2026

Hospitality reputation recovery infographic showing a hotel going from 3.4 to 4.5 Google stars through a 90-day diagnostic, recovery, and consolidation sequence with +1.4 star lift and +28% bookings

Playbook 16 min

The hospitality reputation playbook nobody publishes

Why hotels and restaurants under 4.0★ rarely recover in the way agencies promise - and the 90-day operational sequence that actually works for the ones that do.

Adam

Apr 18, 2026

Other pillars

Review Removal

What comes down, what doesn't, and why.

Reputation Law

When reviews cross the line.

AI & Reputation

Visibility in the LLM era.