Which trades does this page cover?

General contractors, roofers, plumbers, HVAC, electricians, remodelers, kitchen & bath, painters, flooring, windows & doors, siding, gutter, insulation, garage door, concrete, foundation, waterproofing, deck & fence, and pool contractors. We also handle solar, home security, pest control, landscaping and tree service under sibling industry pages.

What's the removal rate for contractor reviews?

Across 1,610 home services reviews in our 2025-26 log, first-pass Redressal removal on non-customer attestations was 45%. Wrong-company confusion reached 70%. Named-owner / license defamation 71% within 4 weeks. Extortion cases (documented text/voicemail) are effectively 100%.

Can you help with HomeAdvisor / Angi, Yelp, BBB, Facebook and Nextdoor reviews?

Yes. Angi (formerly Angie's List) follows its Verified Review policy with a job-verification dispute process. Yelp applies its standard Content Guidelines. BBB follows its Customer Review process (10-day rebuttal window). Facebook Recommendations follows Meta's Community Standards. Nextdoor Neighborhood Business reviews follow Nextdoor's Business Post Guidelines. Our commercial page covers every home services platform plus Google.

What about a homeowner who cancelled halfway through the job?

Contract cancellation mid-job is one of the ugliest review categories. The strongest filing is on contractual grounds — signed change order, lien waiver, or partial-completion release — combined with CompanyCam photos of the work-in-place at cancellation. Removal rate 54% first-pass.

Can I remove a review from a customer who didn't pay?

Non-paying customers who then post negative reviews are common in the vertical. If you have a filed mechanic's lien, small-claims judgment or a paper trail of collection attempts, the review often falls into the extortion category ("remove the lien and I'll take down the review"). 74% removal rate when the extortion is documented in writing.

What about permit / code inspection reviews?

If your permit was pulled, inspected and passed by the municipality, that record is public and dispositive against "he did work without a permit" claims. Municipal permit databases in every US state, plus provincial equivalents in Canada and local authority records in the UK/AU. 68% removal rate on permit-database-backed filings.

Will filing notify the reviewer?

Google does not notify reviewers when a review is removed under policy grounds. In 8 years and 13,000+ home services filings we have had zero counter-complaints because Google-policy filings do not identify job data.

Do you work with private-equity-backed home services rollups?

Yes. Multi-market rollups (residential HVAC, plumbing, roofing consolidators) typically consolidate 60-140 reviews per quarter across their location portfolio. Per-brand or per-market invoicing under a single MSA. We work with several PE-backed platforms in the top 20 US markets.

Is $449 the total cost per review?

$449 per removed review in the US (£359 UK, €449 EU, C$599 Canada, A$649 Australia, ₹19,999 India, R$2,499 Brazil), plus VAT/GST where applicable. No retainer, no attempt fee. Volume pricing from 20 reviews per quarter for multi-crew or multi-market firms. Cases we take and lose cost you nothing.

What's the fastest turnaround you've had?

Extortion case with a Facebook Messenger screenshot at a Nashville roofing firm: filed 06:51 CT, removed by 17:20 CT the same day. Median across the home services vertical is 4 days for first Google response, 9 days for Redressal resolution.

BGR REVIEW

GCs · Roofers · Plumbers · HVAC · Electricians · Remodelers · PE rollups

Google Review Removal for Contractors

Home services is the highest-CPC vertical on Google — and a single 1-star can drop a contractor out of the Local Services Ads eligible pool worth six figures a month. We file CRM-verified, CompanyCam-backed, owner-attested removals against non-customers, wrong-company confusion, declined-estimate defamation and extortion. Compatible with ServiceTitan, Housecall Pro, Jobber, FieldEdge, JobNimbus and BuilderTREND. Billed only after successful removal.

Start a contractor removal case See removal pricing

CompanyCam-backed · 24-hour eligibility answer · Independents to PE-backed rollups

Illustrated home exterior with a contractor's van, ladder and a Google review card with a 1-star rating

Why contractor review removal is a photo-timeline problem

The single biggest reason contractors lose review disputes is that they argue the merits publicly instead of producing the CompanyCam / JobNimbus / CRM timeline that shows the work as-performed. Google's Trust & Safety queue weights time-stamped photo and permit evidence extremely heavily — because it is uniquely falsifiable, unlike homeowner feelings about timeline.

CRM job lifecycle = primary evidence

ServiceTitan, Housecall Pro, Jobber, FieldEdge, JobNimbus, BuilderTREND. Non-customer attestations reach 45% first-pass removal — no homeowner PII transmitted.

CompanyCam settles "fake work" claims

Time-stamped pre/mid/post photos of the job in place. Municipal permit history plus post-work inspector sign-off close the causal loop. High removal rate on photo-timeline-backed filings.

State contractor boards = defamation gold

"Unlicensed" / "uninsured" / "stole a deposit" claims contradicted by CSLB, TDLR, LARA, DBPR, CCB, HICPA and workers-comp registers reach 71% removal within 4 weeks.

Sources: Google Business Profile Prohibited & Restricted Content policy (2024); FTC 16 CFR §465; state contractor license boards (CSLB, TDLR, LARA, DBPR, CCB, HICPA); municipal permit and inspection databases; NARI, NAHB, RCAT, PHCC guidance.

The six contractor review patterns we remove

Every accepted case maps to one of these six patterns. Reviews that do not match any pattern are declined in writing before any invoice is raised.

Pattern	Evidence and typical outcome
Reviewer's address / job number never entered the CRM	No matching job in ServiceTitan, Housecall Pro, Jobber, FieldEdge, JobNimbus, BuilderTREND, CompanyCam or Procore. Attested by owner or operations manager. First-pass removal on our 2025-26 home services log: 45%.
Wrong-company confusion (similar name in the same metro)	"Smith Roofing" vs. "Smith & Sons Roofing" two towns over. State contractor license register + GBP address dispositive. Removal rate 70%.
Estimate / bid disputes with no work performed	Customer received a written estimate, declined the bid, then posted a 1-star claiming "overpriced" or "dishonest". Signed estimate on file + CompanyCam/JobNimbus proposal timestamp removes the "work performed" ambiguity.
Extortion for a free repair, discount or callback	Screenshots of homeowner texts, voicemails or emails demanding a free callback, discount or refund in exchange for taking down the review. Google Prohibited & Restricted Content policy explicit prohibition; near-100% removal when documented.
Third-party or unrelated-trade damage attributed to your firm	Roofer blamed for HVAC condensate leak; plumber blamed for post-remodel drywall cracks; electrician blamed for a utility outage. CompanyCam pre/post photos, permit records and inspector reports dispositive.
Named-owner / license defamation ("unlicensed", "uninsured")	False claims about license status, workers-comp coverage or bond contradicted by state contractor license board (CSLB, TDLR, LARA, DBPR, CCB, HICPA), BBB and insurance-verification records. Removal rate 71% within 4 weeks.

What Google removes for contractors, and what stays live

The home services queue applies Google's six global policy categories plus a CRM/photo-timeline overlay. Honest homeowner feelings — even harsh ones — are protected commercial speech.

Reviewers with no matching job in your CRM (attested by owner)

Wrong-company confusion — similar name, same metro

Declined-estimate disputes with signed estimate on file

Extortion demanding free callbacks, discounts or refunds

Third-party trade damage attributed to your firm (CompanyCam-backed)

Named-owner / license status defamation contradicted by state board records

Honest 1-star from a real customer about pricing, timeline or comeback

Complaints about your published warranty terms or scope of work

How a contractor removal case runs, step by step

No black-box promises. Verifiable from your own Google Business Profile dashboard, every fee triggered after removal.

Intake and CRM/CompanyCam cross-check (24 hours)

You send review URLs and, if you consent, a hashed name/address check against ServiceTitan, Housecall Pro, Jobber, FieldEdge, JobNimbus or BuilderTREND. We NEVER see homeowner PII. Standard NDA + DPA. Compatible with NARI, NAHB, RCAT, PHCC and BBB Accredited Business standards.

Google Business Redressal Form — no-job attestation

The owner or operations manager attests under penalty of perjury that no matching job exists. Google accepts the attestation; you never transmit job data. First-pass removal on non-customer attestations: 45% in our 2025-26 home services log. Wrong-company confusion reaches 70%.

CompanyCam / permit / inspector evidence pack

For declined-estimate, third-party-damage and misattributed-failure claims, CompanyCam time-stamped photos plus municipal permit history and post-work inspector sign-off are dispositive. Google's Trust & Safety queue removes factually-false reviews at high rate on photo-timeline-backed filings.

Named-owner / license defamation escalation

When a review falsely claims the firm is "unlicensed", "uninsured" or the owner "stole a deposit", we escalate under US state defamation + FTC 16 CFR §465, cross-referenced with state contractor board registers (CSLB, TDLR, LARA, DBPR, CCB, HICPA), BBB and workers-comp verification. Removal rate 71% within 4 weeks.

Verify + invoice

Live-link screenshot from your own Google Business Profile dashboard. $449 (or local equivalent) per removed review, billed only after removal is confirmed. Multi-crew or multi-market firms invoiced per market with a single consolidated PO. If we fail, you pay nothing.

Contractor cases we decline (and you should too)

A weak filing against a real homeowner erodes your removal-rate baseline for months, can trigger a GBP suspension and Local Services Ads probation, and a combative reply undoes six months of goodwill in the local pack.

Real customer, real callback, root cause on the shop

If the leak came back a week after your plumbing repair, that's on the firm. Fix it under warranty and post a professional reply.

You already replied arguing the merits publicly

Combative replies get quoted on Angi and BBB. We may still remove the review, but the LSA ranking cost is now separate.

The claim is subjective ("expensive", "took too long", "messy")

Opinion is protected. Removal requires a false statement of fact or a policy violation — not a schedule or price judgement.

The complaint is about your published warranty or exclusion

If your contract excluded pre-existing framing damage and the reviewer complains about pre-existing framing damage, the review is protected commercial speech. Fix your intake, not the review.

$449 per removed review. CompanyCam-backed. Billed after removal.

No advance, no attempt fee, no monthly minimum. Local currency equivalents apply (£359 UK, €449 EU, C$599 Canada, A$649 Australia, ₹19,999 India, R$2,499 Brazil), plus VAT/GST where applicable. Volume pricing from 20 reviews per quarter for multi-crew or multi-market firms. If we take a case and fail, you pay nothing.

File a contractor takedown Talk to a home services case manager

Contractor typical timeline

Eligibility answer24 hours
First Google response3-4 days
Redressal resolution7-14 days
Named-owner / license defamation3-4 weeks
Angi / Yelp / BBB / Facebook2-5 weeks

Related work

Sibling pages and background reading from the BGR Review team.

Questions contractors ask us most

Start your contractor removal case