--- title: "Adam - Reputation & Branding Specialist at BGR Review" description: "Reputation and branding specialist. 9+ years agency-side running forensic review audits and 90-day operating plans for hospitality, healthcare, legal and home-service brands." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "BGR Review", "alternateName": "BGR REVIEW", "url": "https://bgrreview.com", "description": "BGR Review helps businesses grow their online reputation with real, human-posted reviews on Google, Yelp, Clutch and TripAdvisor, and removes negative reviews on a pay-after-success model.", "areaServed": "Worldwide", "serviceType": "Online reputation management" }, { "@context": "https://schema.org", "@type": "WebSite", "name": "BGR Review", "url": "https://bgrreview.com", "potentialAction": { "@type": "SearchAction", "target": "https://bgrreview.com/?q={search_term_string}", "query-input": "required name=search_term_string" } }, { "@context": "https://schema.org", "@type": "Person", "name": "Adam", "jobTitle": "Reputation & Branding Specialist", "email": "mailto:adam@bgrreview.com", "image": "https://bgrreview.com/assets/team-adam-CeEayreR.jpg", "url": "https://bgrreview.com/team/adam", "description": "Reputation and branding specialist. 9+ years agency-side running forensic review audits and 90-day operating plans for hospitality, healthcare, legal and home-service brands.", "knowsAbout": [ "Brand reputation diagnostics", "Review narrative engineering", "Multi-location reputation playbooks", "In-brand response writing", "Crisis containment & escalation", "Executive-ready reporting" ], "knowsLanguage": [ "English" ], "worksFor": { "@type": "Organization", "name": "BGR Review", "url": "https://bgrreview.com" }, "address": { "@type": "PostalAddress", "addressLocality": "New York, United States" }, "alumniOf": [ { "@type": "EducationalOrganization", "name": "New York University" }, { "@type": "EducationalOrganization", "name": "Cornell (eCornell)" } ], "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "Google Business Profile Product Expert (Gold contributor)", "credentialCategory": "certification", "recognizedBy": { "@type": "Organization", "name": "Google" } }, { "@type": "EducationalOccupationalCredential", "name": "Hootsuite Social Marketing Certification", "credentialCategory": "certification", "recognizedBy": { "@type": "Organization", "name": "Hootsuite Academy" } }, { "@type": "EducationalOccupationalCredential", "name": "IAB Digital Media Buying & Planning Certification", "credentialCategory": "certification", "recognizedBy": { "@type": "Organization", "name": "IAB" } }, { "@type": "EducationalOccupationalCredential", "name": "PRSA Accreditation in Public Relations coursework", "credentialCategory": "certification", "recognizedBy": { "@type": "Organization", "name": "Public Relations Society of America" } } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does a first call with you look like?", "acceptedAnswer": { "@type": "Answer", "text": "A 30-minute audit review. I walk you through your live rating, review velocity, sentiment split, and how you benchmark against your three closest competitors. You leave with a written summary and a specific answer to whether a 90-day plan will move your numbers." } }, { "@type": "Question", "name": "Do you write review responses for clients?", "acceptedAnswer": { "@type": "Answer", "text": "I build the response system - the voice guide, the escalation ladder, the PR-safe templates - and either write the first month of responses myself or train the client's team on the standard. From month two we hand off or continue as the retained voice, whichever fits." } }, { "@type": "Question", "name": "What kinds of brands see the biggest lift?", "acceptedAnswer": { "@type": "Answer", "text": "Multi-location hospitality, healthcare and legal brands with a live rating between 3.9 and 4.3 and consistent review flow. Those are the profiles where a 90-day plan tends to move the needle furthest." } } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://bgrreview.com" }, { "@type": "ListItem", "position": 2, "name": "About Us", "item": "https://bgrreview.com/about" }, { "@type": "ListItem", "position": 3, "name": "Adam", "item": "https://bgrreview.com/team/adam" } ] } ] --- [![BGR REVIEW](/__l5e/assets-v1/87d66153-cb74-4e78-b954-d1aa9e9b3f70/bgr-logo.png)BGR REVIEW ](/) Get Reviews Get Reviews - [G Google Reviews Buy real Google reviews from aged, verified profiles. ](/buy-google-reviews) - [Y Yelp Reviews Buy Yelp Elite-friendly reviews with real photos and location tags. ](/buy-yelp-reviews) - [C Clutch Reviews Buy verified Clutch reviews for agencies and B2B service firms. ](/buy-clutch-reviews) - [T TripAdvisor Reviews Buy TripAdvisor reviews from verified traveller accounts. ](/buy-tripadvisor-reviews) Remove Negative Reviews Remove Negative Reviews - [× Remove Negative Google Reviews Pay only after removal - $449 per successfully removed Google review. ](/remove-negative-google-reviews) [Insight](/insights)[Research](/methodology)[About Us](/about)[Contact Us](/contact) [Login](/auth?mode=signin)[Sign up](/auth?mode=signup) [Home](/)/ [About Us](/about)/ Adam ![Portrait of Adam, Reputation & Branding Specialist at BGR Review](/assets/team-adam-CeEayreR.jpg) Experience 9+ years Reputation & Branding Specialist # Adam Reputation and branding specialist. 9+ years agency-side running forensic review audits and 90-day operating plans for hospitality, healthcare, legal and home-service brands. New York, United States 9+ years experience English [adam@bgrreview.com](mailto:adam@bgrreview.com) repeat engagement rate 80%+ Clients who complete a 90-day plan and re-engage for a follow-on quarter. typical rating trajectory 4.1 → 4.7 Average rating movement for a full-engagement client over 90 days across primary locations. crisis response SLA 48 hrs Time from a negative spike alert to a written containment plan on the client's desk. > "A reputation strategy that only works when nobody is looking isn't a strategy. It's a liability with a countdown timer." > > \- Adam, Reputation & Branding Specialist Background ## About Adam. Adam spent his first six years agency-side in New York, running brand reputation programs for hospitality groups, multi-location healthcare providers, and legal firms where a single bad quarter of reviews could cost a location its lease or a partner their book of business. He learned early that reputation work is 20% craft and 80% operational discipline - the audits, the scoped briefs, the sign-off calls that stop a bad decision before it ships. He joined BGR Review in 2021 to lead the client-facing side of the reputation practice: forensic audits, positioning briefs, and the 90-day operating plans that turn a fragile 4.1-star profile into a defensible 4.7. His repeat-engagement rate sits above 80% because he refuses tactics that don't survive Google's policy review or a customer's scrutiny. Adam is the specialist most clients meet first. He runs the initial audit call, translates raw dashboard numbers into an in-brand response strategy leadership can actually sign off on, and stays as the named account lead through the full 90-day plan. When a competitor attack or a viral 1-star spike hits, he's the first responder assembling the containment plan, the response copy, and the PR-safe messaging leadership uses externally. How Adam thinks about the work Reputation strategy is boring when it's done right. It looks like an audit, a scoped plan, a response system, a weekly report - not fireworks. Fireworks usually mean somebody took a shortcut a platform is about to punish. Every response you publish is a public commitment. That's why nothing goes out under a client's name unless it would still make sense read out loud in a courtroom, a customer meeting, or a newsroom. Expertise - Brand reputation diagnostics - Review narrative engineering - Multi-location reputation playbooks - In-brand response writing - Crisis containment & escalation - Executive-ready reporting Contact [adam@bgrreview.com ](mailto:adam@bgrreview.com) Prefer to route your case through the team? Email [team@bgrreview.com](mailto:team@bgrreview.com) and we'll assign the right specialist. Based in New York, United States Works with clients across US, UK, Canada, EU and AU time zones. Credentials & certifications ## Verifiable industry credentials. - Google Business Profile Product Expert (Gold contributor) Google · 2022 - Hootsuite Social Marketing Certification Hootsuite Academy · 2019 - IAB Digital Media Buying & Planning Certification IAB · 2020 - PRSA Accreditation in Public Relations coursework Public Relations Society of America · 2023 Education ## Formal training. - New York University BA, Media, Culture & Communication · 2012 - 2016 - Cornell (eCornell) Hospitality Marketing Certificate · 2020 Career timeline ## Adam's career, in the open. 1. 2016 Junior Brand Strategist · NYC full-service agency Started on the hospitality book of business, running brand voice and review response programs for a Manhattan hotel group. 2. 2018 Reputation Lead · Boutique brand agency, NYC Took over the reputation practice for multi-location healthcare and dental groups across the Northeast. 3. 2020 Independent consultant · Retainer clients, US & Canada Went independent to focus on 90-day operating plans for legal and home-service brands. 4. 2021 Reputation & Branding Specialist · BGR Review Joined as the founding US-side reputation lead. Built out the client audit and 90-day plan process still used today. 5. 2023 Lead, Enterprise Accounts · BGR Review Took ownership of BGR's largest multi-location enterprise engagements across hospitality and healthcare. How Adam works ## The standards on every case. Step 1 ### Forensic audit Rating, velocity, sentiment and competitor benchmarking on every profile before any work is quoted. Step 2 ### Written 90-day plan Scoped brief, timeline, budget and success criteria - approved in the client dashboard, not on a call. Step 3 ### In-brand response system Response voice, escalation ladder and PR-safe messaging documented so anyone on the team can respond in-voice. Focus areas ## What Adam owns at BGR Review. ### Forensic audits Deep dives on live rating, review velocity and competitor benchmarks before any work is quoted. ### 90-day plans Written operating plans with scoped briefs, timelines and success criteria clients approve in-dashboard. ### Crisis response First responder when a negative spike hits - assembles the response, escalation and PR-safe messaging. Publications - The 90-day reputation operating plan: what actually goes in one BGR Review Insights · 2025 - How to respond to a 1-star review without making it worse BGR Review Insights · 2024 - Competitor review attacks: a containment playbook for multi-location brands BGR Review Insights · 2024 Speaking - NYC Hospitality Reputation Roundtable "Rating recovery for restaurant groups after a viral incident" · 2024 - Healthcare Marketing Impact Conference (guest panellist) "In-brand review response for regulated providers" · 2023 Press & commentary - Contributed comment to a US hospitality trade publication on responding to viral review incidents - Advisory input to a legal marketing association on Google Business Profile response policy Ask Adam ## Answers, straight from the specialist. What does a first call with you look like? + A 30-minute audit review. I walk you through your live rating, review velocity, sentiment split, and how you benchmark against your three closest competitors. You leave with a written summary and a specific answer to whether a 90-day plan will move your numbers. Do you write review responses for clients? + I build the response system - the voice guide, the escalation ladder, the PR-safe templates - and either write the first month of responses myself or train the client's team on the standard. From month two we hand off or continue as the retained voice, whichever fits. What kinds of brands see the biggest lift? + Multi-location hospitality, healthcare and legal brands with a live rating between 3.9 and 4.3 and consistent review flow. Those are the profiles where a 90-day plan tends to move the needle furthest. More of the team ## Meet the rest. [About Us](/about) [ ![Portrait of Robiul Alam, Founder & CEO at BGR Review](/__l5e/assets-v1/bd59d4dc-9165-4deb-b78a-48acaeac6685/team-robiul.webp) ### Robiul Alam Founder & CEO View profile ](/team/robiul-alam)[ ![Portrait of Perves, Business Analyst at BGR Review](/assets/team-perves-bjl_rX_f.jpg) ### Perves Business Analyst View profile ](/team/perves)[ ![Portrait of Emily, SEO & Marketing Lead at BGR Review](/assets/team-emily-BYom37WG.jpg) ### Emily SEO & Marketing Lead View profile ](/team/emily) ## Want Adam on your case? Book a free reputation audit and request Adam by name. A specialist reviews your profile, benchmarks three competitors, and sends back a written plan. [Request my free audit](/contact)[Email Adam](mailto:adam@bgrreview.com) [![BGR Review](/__l5e/assets-v1/87d66153-cb74-4e78-b954-d1aa9e9b3f70/bgr-logo.png)BGR Review ](/) Founded in 2019. A dedicated reputation management platform helping 15,000+ businesses and 1,240+ verified clients grow real ratings across Google, Yelp, Clutch and Tripadvisor - and remove the reviews hurting them. 4.9/5 · 1,240+ verified clients [](https://www.facebook.com/people/BGR-Review/61578588494617/)[](https://instagram.com/bgrreview)[](https://www.linkedin.com/company/bgrreview) #### Services - [Buy Google Reviews](/buy-google-reviews) - [Buy Yelp Reviews](/buy-yelp-reviews) - [Buy Clutch Reviews](/buy-clutch-reviews) - [Buy TripAdvisor Reviews](/buy-tripadvisor-reviews) - [Google Review Removal](/remove-negative-google-reviews) #### Legal - [Privacy policy](/privacy-policy) - [Terms of service](/terms-of-service) - [Refund policy](/refund) - [Cookie policy](/cookies) #### Resources - [Insights & articles](/insights) - [Google Reviews Calculator](/free-tools/google-review-calculator) - [Google Reviews AI Reply](/free-tools/google-review-ai-reply) - [Review Removal Eligibility Checker](/free-tools/google-review-removal-eligibility-checker) #### Contact - [team@bgrreview.com](mailto:team@bgrreview.com) - [US · +1 561 461 0399](tel:+15614610399) - [UK · +44 7761 248539](tel:+447761248539) - US · 285 W Broadway, New York, NY 10013 - UK · 12–20 Camomile St, London EC3A 7PT - CA · 162-14 Thornway Ave, Thornhill, ON © 2026 BGR Review. 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